What is Mobile App Localization, and Why is it Important?

 

 

 

Every element of a mobile app must be changed in order to adapt it to a specific market (or “locale”), including the UI, copy, layout, appearance, and more.

Localization makes sure that an app appears natural and relevant to users in the target market by taking into account cultural variations, legislative necessities, and other distinctive aspects outside of linguistic bounds.

The primary benefit of localising your app is that it widens your user base to those who might not otherwise be able to use it and opens up new markets. When consumers can use an app in their local tongue, engagement and downloads rise since the user experience is paramount and strongly tied to language.

Although the idea behind localization may seem straightforward, actually localising software can be difficult, especially for small and midsize businesses with limited resources. But don’t worry; you’re covered by us. For ten simple ways to properly localise your app and increase app downloads, keep reading.

Step 1: Start your research

Research is necessary to localise well, which may sound like cliched advice. The first stage is to identify your target markets and learn as much as you can about what they genuinely desire.

* In which languages are those markets?

* What do customers in your region hope to get out of a product like your app?

* Which businesses are your main competitors in these markets?

* What cultural adjustments are necessary?

* Which methods of payment are the most common there?

* What local regulations must you be aware of?

Other search terms include: Because app store search significantly affects how many people download your app, it’s imperative to use the right keywords for your target audiences.

Create aesthetically pleasing local graphics in step two.

Now that you have a solid understanding of each of your target markets, it’s time to start thinking about how to make your app seem and feel natural to users in each of them.

Here is where aesthetics come into play. Images, in-app visuals, and videos in your app should all be tailored to the regional market.

The first time users see your app icon is in an app store. They will also see it on pages and lists that have been featured, on category pages, and, hopefully, in the media or on social media. Customers will also notice your logo after installation on their home screens and in their app drawers.

When designing an icon for a certain market, keep the following in mind:

* Visuals: What are the most widely used hues, shapes, and symbols today?

* Cultural allusions: Steer clear of any symbolism or imagery that is offensive to another culture.

* Clarity: A straightforward logo will help customers remember the reason they downloaded your product in the first place.

* Consistency: Even though you may be able to change your icon for each market, make sure it still represents your brand.

The third step is to localise your app store listing.

This is your chance to convince users to download it as part of App install marketing, so be sure to localise your app store listing for each of your target markets. App store optimization includes the text that displays on your listing, such as the app name, app description, screenshots, and other information (ASO).

Now that you’ve determined your target markets, your app’s name and description should contain the keywords you’ve selected for each.

Remember that when you localise your app store listing, you have a limited amount of space to work with. Because certain languages are more verbose than others, you might need to take that into account.

Step 4: Localize your app’s content.

Once users download your app, you must certify that they may use it. This calls for translating the user interface into the local language and according to local norms for things like currency, measurements, and date and time formats.

The following issue is raised by this: Text translation is only one aspect of localization. It also takes local conventions, interests, and expectations into account. For instance, you must ensure that your app can accommodate the various payment methods used in various nations.

Last but not least, localising your content requires making sure that any pictures, movies, or other visuals you include are suitable for your audience. It may be necessary to avoid using offensive imagery, such as emojis.

Obtain testimonials and local assessments in step 5.

Social proof is an effective tactic that is essential in marketplaces where consumers might not be familiar with your brand. In these situations, local reviews and endorsements may help build trust and encourage customers to download your app.

Recommendations and reviews are given a lot of weight in the app store because they are prominently displayed on an app’s listing. Your app store position may be improved by favourable reviews, which will enhance organic traffic to your listing.

You can also repurpose positive comments and recommendations in other marketing pieces, on your website, and on social media. They’re also a great way to interact with users and show them that you value their opinions.

Step 6: Invest in paid advertising to attract new users.

Paid user acquisition is a great way to jump-start your app’s growth in a new market. By creating advertising campaigns that are targeted at users in the target market, you may raise interest in your app and make it known to a larger audience.

The results of your initial research will be useful in deciding which channels to employ when planning a sponsored user acquisition campaign. For instance, you might decide to focus on Facebook or Google ads in some countries while using Twitter or Instagram advertising in others.

 

Also read : Mobile App Development Company