Emerging Mobile App Technologies for 2023

 

Some of the factors driving the expansion of the mobile ecosystem in the contemporary corporate sector include changing consumer behaviour, rising internet penetration, and the convenience that mobiles offer. If you want to make a positive impression on your clients, regardless of whether your organisation is just getting off the ground or is experiencing development or expansion, you must select what kind of mobile attitude you will embrace.

A well-designed mobile application aids in client engagement, brand loyalty, the promotion of new services, lead generation, sales growth, business visibility, and the improvement of the customer experience your company offers. However, a badly built mobile application will only result in you accruing more technological debt and damaging your company’s reputation.

Additionally, attracting your target audience’s attention is difficult given the enormous number of mobile apps that are accessible for download on app stores if you do not make adequate preparations to instil that “X-factor” in your mobile app. In order to assist you in doing the same, we created this fantastic piece of material.

This post will discuss ten cutting-edge mobile app technologies and best practises that you can employ to draw in, convert, and keep your app users and establish your company as a brand. So continue reading if you want to create an app that stands out in this crowded industry.

1.

Machine intelligence

One of the most significant mobile app technologies used by businesses to create sophisticated and extremely useful applications is artificial intelligence (AI). According to a McKinsey report, artificial intelligence attracted $39 billion in investment in 2016 and this sum has continued to rise in the following years.

Mobile applications use AI to become intelligent, discover user behaviour, and reach crucial conclusions. In other words, AI makes use of the information the app collects to understand user behaviour and enhance the user experience. Here is how some of the most popular applications in use today are utilising AI to help their business processes:

tools and technology for developing mobile applications

According to a Gartner survey, the number of firms using AI has increased by 270% in the last few years due to the technology’s many benefits and applications. To make mobile apps intelligent and sound, it can be applied in a variety of ways, including:

Apps like Amazon, Netflix, and others employ AI to suggest things for customers to buy, entertainment to stream, and occasionally even potential life partners.

Reasoning: Depending on the traffic, apps like Google Maps and Uber occasionally modify their routes. AI is that. In order to provide users with the finest services possible, drivers can make quick judgments in real-time thanks to artificial intelligence.

Security Enhancement: By seeing how frequent users interact with an app, AI can create rules that will increase app security. For instance, if a malicious bot attempts to pose as one of your users in order to steal data or place unwanted transactions, the AI system will detect this unusual activity and immediately halt the transaction.

You can provide your users a highly personalised experience, forecast their behaviour, offer them more relevant advertising, increase engagement, boost revenue, and do so much more by integrating artificial intelligence into your app.

Create an app with AI

2.

Geofencing

Owners of mobile apps can benefit from location-based marketing thanks to the technology known as geofencing. In order to target users of mobile apps at the ideal moment, this technology can assist mobile app marketers in gathering information on when users arrive or leave a certain geographic area. Here are a few instances of how marketers might utilise this technology to its maximum potential:

By delivering push alerts to customers who walk by, you may increase foot traffic in your stores.

Provide product recommendations based on past in-app user activity

Increase brand visibility by incorporating social sharing

By gathering consumer feedback or establishing channels of communication between users and businesses, improve customer service.

One of the most often used strategies for reaching your target audience nowadays is definitely geofencing. As a result, businesses are making the best use of this technology. You may give your company a competitive edge by incorporating geofencing technology into your mobile app.

Mobile app technology using geofencing

If used correctly, geofencing mobile app technology may help you increase conversions, foster loyalty, and create real-time interaction. See how industry titans like Uber — the largest taxi app in the world — target their app users using geofencing to maintain contact with them:

Notification through Push

3.Advancement Web Apps

Another mobile app technology that is anticipated to grow in popularity over the next few years is PWA. PWAs are here to stay and support businesses in achieving their objectives in a cost-effective manner, despite the fact that they are not a new trend in the world of mobile app development.

Built with HTML, JavaScript, and CSS, these apps provide as a bridge between web pages and native mobile applications. Starbucks, Uber, Twitter Lite, Expedia, QR Code Scanner, and Hulu are a few excellent PWAs.

However, Starbucks is one of these companies that is making the most of PWAs. It converted the majority of the native app’s functionality into a PWA, which is doing a much better job of retaining users by giving them a tailored experience. It is quick, allows mobile phone payments, and functions offline. Compared to Starbucks’ native iOS app, it is 99.4% smaller.

Starbucks’s technology for mobile apps

Here are some further reasons why using Progressive Web Apps in 2023 rather than native mobile applications would benefit your company:

better conversion rates by 36%

increased client involvement by 50%

10 times faster page loading

Cost of app development was cut in half

33% less money spent on upkeep

PWAs are no less than a native app and have a nearly same future and experience, making them the next big thing in mobile app development. They enable you add icons to the users’ home screens, launch in full screen, give you access to the clipboard, and support offline service access for your users.

So, are you prepared to use a PWA to quickly and cheaply bring your app idea to life? Let’s communicate soon!

4.IoT and bots

The development of chatbots, often known as bots, is revolutionising the mobile app market. By 2025, the chatbot market will be worth $1.25 billion, according to projections. According to Business Insider, global consumer spending via chatbots will actually exceed $142 billion over the next two years. Here’s how you can create a bot for your company.