What exactly is Extended Reality?
What exactly is Extended Reality? Customers are increasingly expecting a unified experience across all channels, from in-store to online. As a result, customer behaviour has shifted, with more customers engaging with brands via digital channels. This has also created new challenges for app developers , as they must ensure a positive customer experience whether they are using traditional methods such as in-store visits or digital interactions. The app development process is no exception, and developers must consider these challenges when creating immersive apps. Businesses can use extended reality (XR) to provide immersive customer experiences that can help them better understand their customers and grow their relationships with them. Businesses can use XR to establish a more personal connection with their customers, which can lead to increased sales and loyalty. You can create an immersive experience that truly becomes a part of your customers' lives by understanding their need...